Last week we said goodbye to Liz Ford one of our team of coaches. Thanks, Liz, for all that you brought to the team. We wish you well in the future.
Claire writes: “I have never been a great fan of the question why, because often people can’t answer a question about why they want a job, or did something. But as Simon Sinek points out in this TED Video, when people know why they do what they do and understand enough about their purpose, it makes all the difference.
“People don’t buy what you do; people buy why you do it.”, he says and that’s why “Martin Luther King gave the ‘I have a dream’ speech, not the ‘I have a plan’ speech.”
If you look at it like that, I love why!
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