3D Ideas 800: 18 Seconds

Claire writes: “Research into the conversations doctors have with patients says that on average they listen to a patient for 18 seconds before the expert in them interrupts. Tom Peters, in an insightful 3 minute video, suggests that habit goes much wider than the medical world.

When you’re used to having conversations where you input or gather data or make quick decisions, it’s quite a shift to listen well. “The single most significant strategic strength that an organisation can have is not a good strategic plan but a commitment to strategic listening on the part of every member of the organisation” says Peters.
That’s why so much of our time is spent developing listening skills in people at work. Next week, we’ll tell you why we’ve stopped using the word listening!

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