About 3D

At 3D Coaching we are passionate about improving conversations through

Our work is

We are in the business of developing skills and will start where you are, focussing on practical skills underpinned by the lightest theory that you need. We want you to be able to apply the learning straight away and we won’t stay longer than you need us. You won’t need us for very long.

3D is a small community of experienced coaches and trainers who model a learning culture having regular supervision and team development so that we can get even better. 3D was established in 1999 and is structured as a public benefit company.

Most of our work is commissioned by organisations. We run a handful of open programmes each year to meet the needs of smaller organisations and sole traders.

Even More

We appreciate that some people like detail and facts and others prefer a more anecdotal explanation.  You can discover more in our resources area and our blog where you will find:


3D Coaching was established by Claire Pedrick in 1999 to provide coaching and organisational development services to the charity sector, where she already had presence and credibility.  In 2003 3D Coaching took on a second director and became a Limited Company. We have now worked in all sectors including local, central and international government, the NHS, corporates, churches and charities.

Additional professional resources were recruited in 2009, and a network of trusted colleagues is in place enabling us to draw on additional resources when required to meet the specific needs of our customers. 3D is now is a team of 9 top class coaches working with organisations and individuals across the world.

Our Values

From its inception, 3D Coaching has always given at least 10% of its work and its profit away to those unable to pay and charged on a sliding scale to accommodate small local charities and church organisations, national not for profits, public sector and corporates.  If customers want to give a gratuity for pro bono work, they are invited to make a donation to charity.

Ferrar HouseWherever possible we use local suppliers, and ensure that partners and suppliers share our values.  We actively seek ways to partner in order to benefit local communities and/or community groups.  Everyone receives equal fees regardless of what we are paid by the customer.  We share our profits. We all have ongoing professional development, an annual team residential and regular supervision. Our fees are on a sliding scale based on the income of the organisation.  Inside an organisation we charge the same to work with a trainee as we do with the CEO.  People, after all, are people.

All our coaches adhere to the standards and ethics of the International Coach Federation