Our Philosophy
People often ask what models we use in coaching and where our ideas come from. We believe that a coaching style is more a behaviour that is formed through practice and reflection, than a box of knowledge that can be learned. Becoming a master coach is like winning Masterchef – it’s all about distilling what you know into something more powerful, more simple and more effective.

We also believe that :
- You are the material – coaches need to model vulnerability, bravery and not being the expert
- Less is more – doing less may add more value than adding wisdom
- The contract is never the contract
- We assume that people are robust enough to deal with their own stuff – unless it turns out they are not and we need to have different kind of conversation
- Everything is normal
- Be attentively not bothered
- The best questions come from the thinker
- Don’t interrupt their thinking
- Never apologise (unless it’s an ethical thing!)
- Words are overrated
- The most significant learning happens after we have finished
- Transformation happens in a container
- Everything is in connection
- It’s not a date, it’s a dance
- Working this simply is not easy… and is transformational!